News

What is social media?October 21, 2011

At the most basic level, the spread of information begins with a story between neighbors. Social media is … Read more

Getting the message out: 3 ground rules for an online communityOctober 21, 2011

Imagine a packed town hall meeting where residents throughout the town were not only present but engaged in … Read more

Stage-Gate Model for web developmentOctober 21, 2011

The Stage-Gate Model is used is in 70-85% of all companies big and small to aid in the … Read more

Small business marketing: The first impressionsOctober 21, 2011

Not unlike a first date, exhibiting the best strengths and qualities of your business in the initial encounter … Read more

Promote your business: 10 reasons to use Facebook PagesOctober 21, 2011

Looking for your next step? There is no doubt that Facebook Pages offers a myriad of options for … Read more

The world without JobsOctober 21, 2011

Steve Jobs’ legacy is hard to capture but he was undeniably one of the most influential leaders and … Read more

CEO Blogs: Best PracticesOctober 12, 2011

Success is attractive. Climbing to the highest levels of a company is something many people strive for their … Read more

Web design project management: Fostering positive communicationAugust 21, 2011

At Horton Group, we believe in positive, beneficial communication, both within our project management team and in communicating … Read more

PPC vs. SEO: Which is right for my business?July 20, 2011

Internet marketing plans usually includes either search engine optimization (SEO) or pay per click (PPC) strategies. Very few … Read more

Motivational Research in Action: the Brand-Consumer RelationshipMay 25, 2011

Banner ads and pop up windows are so rampant in the Web these days that it seems Internet … Read more