Inbound Marketing

Search Rankings: Is a Yahoo Directory link worth it?March 16, 2015

Search Engine Optimization (SEO) techniques are always evolving. Emerging internet trends challenge us to stay on track as … Read more

How to Respond to Negative Comments on Social MediaFebruary 26, 2015

Social media is one of the most exciting tools at your brands disposal, and it isn’t only great … Read more

Why We Have an Elephant MascotFebruary 24, 2015

Is that an elephant? Yes it is. Why would we choose an elephant as a logo for a … Read more

6 Instagram Best PracticesFebruary 16, 2015

A businesss Instagram account is less of a business account and more like the collective personal account for … Read more

Top 5 Marketing Predictions for 2015January 29, 2015

Marketing and technology are constantly evolving. This is undeniable. Just as fashion trends of 2014 are going to … Read more

How To Become A Guest ContributorNovember 20, 2014

Here at Horton Group, we welcome the contributions of guest writers. Typically, we post articles on the topics … Read more

4 Effective Email Marketing StrategiesNovember 3, 2014

If you’re passionate about building relationships with customers, increasing brand awareness, and generating more leads, email marketing is … Read more

Business Blogging TipsOctober 7, 2014

With all that’s already on your agenda, is business blogging really necessary? Well, that depends. Do you want … Read more

Smarketing: Aligning Your Sales and Marketing TeamsSeptember 30, 2014

The sales and marketing teams at many companies tend to butt heads. According to HubSpot, 87% of the … Read more